About Us


Operating business is challenging and brings many demands in time, energy and commitment. With over 25 years of starting, operating, owning and selling businesses, we have walked the walk and have lived the small business life. We have hands-on experience that can accelerate you to achieving your business objectives. Our industry experience includes research and design; manufacturing; marine; automotive; engineering; tourism; retail; mining and training.

Our principal Rod Richards brings a practical and easily understood approach to improving your skills and business. Rod has been a champion sailor, businessman, mentor and qualified trainer. His depth of knowledge and real life experience ensures you will hit the ground running and see results immediately. It’s guaranteed!

At Affective Business, we have the passion to empower and guide entrepreneurs and new start-ups and power of experience to burst the bubble of containment that affects 89% of small and medium enterprises. Our consultants provide efficient, expert solutions to businesses and individuals. Our primary services include business coaching and business consulting. We offer a host of specialty services to cater to the unique needs of our clients. We back our experience with formal qualification BSB07 Small Business Management and TAA04 Training and Assessment and have various trade and technical qualifications.